LAS VEGAS, July 21, 2011 /PRNewswire/ — Electronic music is experiencing a new wave. No longer the bailiwick of club kids and raves, electronic music has grown up with an appeal that stretches from Wall Street to Main Street, and Las Vegas is at the epicenter.
The destination serves up a daily dose – from poolside (daylife) to club (nightlife) – of the best live mixes from the cream of the DJ crop. Renowned DJs/producers from around the world, including Kaskade, David Guetta, LMFAO, Steve Aoki, Lil Jon, DJ Vice and more, have established residencies, quickly eclipsing star chefs as the celebrity du jour.
“Fans of electronic music want venues where they can experience the beats of their favorite DJs year round, and that is exactly what Las Vegas delivers,” said Sean Christie, owner of Las Vegas Nightlife Group, operator of Surrender Nightclub, Encore Beach Club, Blush Boutique Nightclub and Society Cafe at Wynn Las Vegas. “Vegas is the perfect destination to host world-class DJs and throw these massive dance parties. The city offers a sense of camaraderie among the artists.”
These superstar DJs, like the Rat Pack days of yore, are highly supportive of each other and willingly mentor up and comers. While these DJs/producers have blazed a path to fame and fortune, many started from quite humble beginnings right here in Las Vegas.
“Las Vegas has always been known for its entertainment and, in recent years, has evolved into a top destination for some of the biggest DJ names from around the globe,” said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority. “Resident DJs and major music headliners have become part of the Vegas experience and continue to give our visitors another great reason to visit.”
ALL ABOUT THE BENJAMINS
From an economic standpoint, the impact of electronic music in Las Vegas has been enormous. Many executives within the resort community credit Vegas’ vibrant nightlife for helping keep the destination afloat during one of the nation’s worst economic crisis to date.
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